PPC Advertising in Czech Republic
We set up Google Ads and Sklik (Seznam) for the Czech market. Advertising in two search systems, Czech semantics, geo-targeting by regions and cities of Czech Republic.
Czech Republic is the only major EU market where a fully competing advertising system operates alongside Google Ads. Sklik from Seznam.cz covers the Czech audience loyal to the local search engine. A proper strategy includes both platforms — otherwise part of the budget goes to waste.
We set up advertising campaigns for the Czech market: Google Ads for dominant search and Sklik for the Czech Seznam audience. Czech semantics with morphological variants, geo-targeting for Prague and regions, CZK bids optimized for Czech CPC rates.
PPC Features for Czech Republic
Google Ads + Sklik
Sklik is the advertising system of Seznam.cz. For part of the Czech audience this is their primary search engine. We run campaigns on both platforms in parallel.
CZK and Czech Bids
Czech CPC rates are lower than Western European ones, but the audience is financially capable. We optimize budgets accounting for different rates in Google and Sklik.
Czech Morphology in Ads
Ad headlines and text in grammatically correct Czech accounting for morphology — this impacts CTR.
Geo-targeting by Region
Czech Republic is divided into 14 regions. Geo-targeting for Prague, South Moravian Region (Brno), Moravian-Silesian (Ostrava), and other regions.
Medicine & Dentistry
Private dental practices and clinics are one of the most competitive PPC segments in Czech Republic. The right strategy is critical.
E-commerce
Competition with Alza.cz, Mall.cz, Heureka.cz. Google Shopping + text ads for online stores.
Tourism
Prague attracts millions of tourists. Advertising for hotels, apartments, tours in multiple languages.
Real Estate
Developers, real estate agencies. A highly competitive segment with high CPC and high LTV.
IT & SaaS
Prague tech companies and startups. Google Ads + LinkedIn for B2B promotion.
Auto
The Czech car market is active. Advertising for dealers, services, spare parts in both search systems.
PPC in Czech Republic — by the numbers
Google + Sklik
— Two advertising systems for full coverage
CZK
— Low CPC with good audience purchasing power
10.9 million
Residents with high e-commerce penetration
Prague
— The most competitive advertising market in CEE
Google Ads + Sklik
Full coverage of the Czech search audience.
Czech Ad Copy
Grammatically correct texts with Czech morphology.
Geo-targeting
Prague, Brno, Ostrava, and other regions separately.
ROAS Optimization
Budget distribution between platforms by performance.
Free technical project audit
We will review your tasks, select the right technology stack, and prepare a preliminary plan in 30 minutes.
Book a consultationAnswers to the most
popular questions
FAQ
Other services
- 01 / 04
PPC Advertising in Brno
We set up PPC campaigns for Brno companies in Google Ads, Meta and LinkedIn. Fast results on Czech and international markets from day one.
- 02 / 04
PPC Advertising in Ostrava
We set up PPC campaigns for Ostrava companies across three markets: Google Ads in the Czech Republic, Poland and Slovakia. Fast results without waiting for organic traffic.
- 03 / 04
PPC Advertising in Plzeň
We launch paid advertising for Plzeň companies on Google Ads and Meta. Targeting Czech and German audiences with measurable results.
- 04 / 04
PPC Advertising in Prague
We set up paid advertising for Prague-based companies on Google Ads, Meta and LinkedIn. Traffic on the Czech and European market from day one, optimised for conversions.