PPC & Google Ads in Switzerland

PPC & Google Ads in Switzerland

We set up Google Ads and PPC campaigns for the Swiss market. Three language markets, CHF, highly competitive niches — advertising with maximum ROAS for the Swiss audience.
  1. 01 / 05

    PPC Advertising in Basel

    We launch and manage paid advertising for Basel businesses — cross-border campaigns on DE, FR and CH markets for pharma, specialty chemicals, cross-border retail and art business.

  2. 02 / 05

    PPC Advertising in Bern

    We set up paid advertising for businesses in Bern — Google Ads and LinkedIn Ads targeting audiences in the public sector, insurance market and B2B organisations.

  3. 03 / 05

    PPC Advertising in Geneva

    We launch and manage paid advertising for businesses in Geneva — Google Ads and LinkedIn Ads for international organisations, luxury brands, private banking and biotech companies.

  4. 04 / 05

    PPC Advertising in Lausanne

    We set up paid advertising for businesses in Lausanne — Google Ads, LinkedIn Ads and Meta Ads targeting Swiss, European and global audiences for startups, sports organisations and tourism brands.

  5. 05 / 05

    PPC Advertising in Zurich

    We launch and manage paid advertising for businesses in Zurich — Google Ads and LinkedIn Ads for financial companies, tech startups, pharma and luxury brands with maximum ROI.

The Swiss PPC market is one of the most expensive in Europe. High keyword bids reflect the audience's purchasing power: the Swiss customer is willing to pay for quality. With the right Google Ads setup in Switzerland, ROI justifies the high CPC.

We configure advertising campaigns for Switzerland's three language markets: German, French and Italian. Canton-level geo-targeting, ads in local languages, CHF as the bidding currency — advertising that speaks the language of the Swiss customer.

PPC Features for Switzerland

  1. Three Language Markets

    Separate campaigns for Deutschschweiz, Romandie and Ticino. Translating German ads into French is not enough — each market needs its own keyword set.

  2. CHF & High CPC

    Swiss bids are higher than German bids. We optimise budgets and bidding strategies accounting for the high click cost and high customer LTV.

  3. Canton-level Geo-targeting

    Switzerland is divided into 26 cantons. Hyper-local advertising for Zurich, Geneva, Basel or the whole country — flexible to match your goals.

  4. revDSG & Advertising Data

    Remarketing and audiences in Switzerland are regulated by revDSG. We configure correct consent for advertising pixels.

  • Medicine & Private Clinics

    Medicine & Private Clinics

    Advertising for medical services, specialists and clinics. High conversion with the right targeting of Switzerland's affluent audience.

  • Financial Services

    Financial Services

    Banks, insurance, financial consulting. One of the most competitive segments in Swiss PPC.

  • Real Estate

    Real Estate

    Sale and rental of property in Swiss cantons. Google Ads + remarketing for the long deal cycle.

  • Tourism & Ski Resorts

    Tourism & Ski Resorts

    Seasonal campaigns to attract tourists from Europe and worldwide. Multilingual ads.

  • Luxury & Premium

    Luxury & Premium

    Watch brands, jewellery, premium services. Targeting affluent Swiss and international audiences.

  • B2B & Professional Services

    B2B & Professional Services

    Consulting, legal services, IT. LinkedIn Ads + Google Ads for B2B across Swiss cantons.

PPC in Switzerland — by the numbers

  • CHF

    — Stable currency, high CPC — high LTV

  • 3 languages

    — Separate campaigns on each market

  • 26 cantons

    — Hyper-local geo-targeting

  • revDSG

    — Governs remarketing and advertising data

  • Multilingual Campaigns

    Multilingual Campaigns

    Separate ads for German, French and Italian markets.

  • Geo-targeting

    Geo-targeting

    Canton-level targeting for maximum relevance.

  • Bid Optimisation

    Bid Optimisation

    Strategies for high CPCs with ROAS control.

  • revDSG Compliance

    revDSG Compliance

    Correct consent for remarketing and audiences.

Free technical project audit

We will review your tasks, select the right technology stack, and prepare a preliminary plan in 30 minutes.

Book a consultation

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