Do you work with existing brands or only new ones?

Both. We do rebranding or targeted style updates — depending on what your business needs.

Do I need ready-made positioning before we start?

No. We help define positioning as part of the project — that is our job, not yours.

What is included in the brand book?

Logo and its variations, colour palette, typography, layout rules and usage examples across media.

Branding in Utrecht

We develop brand identity and visual style for companies in Utrecht. We work with the financial sector, tech companies, education and healthcare.

Utrecht is a competitive market: financial corporations, tech companies, startups and university spin-offs all compete for the trust of the same audience. Your brand is the first thing that builds that trust — before a client has read a single word about your product.

We build brands from the ground up: we identify who your Utrecht audience is, what sets you apart from competitors, and create a visual system that works at every touchpoint — from your website to business cards.

How we build a brand for Utrecht businesses

We conduct a brand audit and competitor research in the Utrecht market.
We shape the brand platform: positioning, values and tone of communication.
We develop the visual identity: logo, colours, typography and style elements.
We create a brand book and guidelines for consistent brand use.

Financial companies and insurance services
Tech startups and SaaS products
Educational institutions and EdTech
Medical clinics and healthcare platforms
Game studios and creative agencies
Retail brands entering the Dutch market