How long does branding development take?

The full cycle from brief to final brand book takes 3–4 weeks. If you only need a logo, we can deliver faster.

Do I need branding if I already have a logo?

A logo is just one part of a brand. We can either build a system around your existing logo or propose an update if the current version doesn't reflect your company's positioning.

Do you work with German-language materials?

Yes, we adapt all text elements for the German market and account for the specifics of communicating with a German audience.

Branding in Dresden

We create brand identity for Dresden businesses — from Silicon Saxony startups to tourism and cultural companies. Your brand will stand out on the German market and outshine the competition.

Dresden is a unique blend of technology and culture: high-tech Silicon Saxony companies operate alongside a world-renowned tourism industry. Your business needs a brand that simultaneously reflects this innovative identity and builds trust with the German audience.

We develop branding that positions you precisely in the Dresden market — whether it's a B2B product for the semiconductor industry or a service for tourists. Every element of the identity is designed around your target audience and business goals.

What's included in brand development

Research and strategy
we study competitors and the Dresden market, formulating a unique positioning. You receive a clear brand strategy that sets you apart from other players.
Logo development
we create multiple concepts, refining the chosen one to its final form. You receive the logo in vector formats for any medium.
Visual identity
we develop the colour palette, typography, patterns, and visual language of the brand. You receive a coherent system that's easy to apply across all communications.
Brand book
we document all visual identity usage rules in a single guide. You receive a manual any contractor can follow to reproduce your brand correctly.

Tech companies
branding that speaks B2B and attracts partners from the semiconductor industry.
Tourism businesses
identity that stands out among Dresden's hotels and tour operators.
Manufacturing enterprises
a solid brand for entering European markets and attracting corporate clients.
Startups
a quick launch of a visual style that looks professional from day one.
Cultural institutions
branding that combines Dresden's historic heritage with contemporary design.
Universities and research centres
an academic yet modern style to attract students and grants.