Do you create branding for technical and industrial companies?

Yes, we have experience with engineering and B2B brands. We know how to create a serious professional style that works in this market.

Do we need a brand book if we're a small company?

A brand book is a control tool, not a luxury. Even for a small business it saves time and money whenever you create any materials.

Can you refresh an existing brand without changing it entirely?

Yes, we do brand refreshes — updating the style while preserving recognition. This is often the best option for established companies.

Branding in Graz

We develop brand identities for Graz companies: from tech startups to tourism brands of this UNESCO city. An identity that reflects the true character of your business.

Graz is a blend of engineering precision and cultural heritage. World-class high-tech companies operate here alongside the authentic atmosphere of a Baroque city. Your brand needs to speak to both audiences — corporate clients and local residents alike.

We create identities with character: not just a pretty logo, but a system that works on a business card, a shop sign, on Instagram and in tender documents all at once.

How we build your brand

Strategy session
we define positioning, the competitive landscape in the Graz market and your target audience
Concepts
we present several visual directions with the rationale for each
Identity development
logo, typography, colours, patterns and all brand style elements
Brand book
a complete guide to applying the style across all formats and channels

Technology and engineering companies
precise, professional style for the B2B market
Medical and healthcare companies
trustworthy and modern visual style for Graz clinics
Tourism brands
authentic style that conveys the spirit of Graz's UNESCO heritage
Universities and R&D
academic yet modern style for research institutes
Startups
a bold brand that helps stand out among Graz tech companies
Manufacturing companies
serious and reliable identity for the industrial sector