Branding in London

We create brands that make a compelling impression in one of the world's most competitive markets. London demands visual clarity and character — we deliver both.
Branding in London

London is a market where a brand either gets noticed or disappears. The City's financial firms, Mayfair fashion houses, Shoreditch tech startups and Soho advertising agencies all compete for the attention of a savvy audience. Weak branding is not forgiven here.

We develop visual identities that work — from logo to a complete brand guidelines document. Your brand must look consistent everywhere: in the app, on the website, on Instagram and on a business card handed to a partner in the City.

How we build a brand

  1. Brand strategy

    we define positioning, values and brand character relative to the London market and competitors

  2. Concept development

    we propose several visual directions, each with its own rationale

  3. Identity design

    we create the logo, colour system, typography and key style elements

  4. Brand guidelines

    we document rules for applying the visual identity across all channels and formats

  • Fintech and finance

    Fintech and finance

    brands that need to combine trustworthiness with modernity in a highly competitive market

  • Fashion and luxury

    Fashion and luxury

    visual identity for brands represented at London Fashion Week

  • Tech startups

    Tech startups

    branding for Tech City companies preparing to grow and attract investment

  • Professional services

    Professional services

    law, consulting and accounting firms that need an authoritative image

  • Media and content

    Media and content

    publications, podcasts, YouTube channels and media projects with ambitions

  • Retail and e-commerce

    Retail and e-commerce

    product brands entering the British and European market

Branding in London — by the numbers

  • 20

    team members

  • 134

    happy clients

  • 5

    countries

  • 10

    years of experience

  • Logo and variations

    Logo and variations

    primary version, monochrome, adaptations for different backgrounds and formats

  • Visual identity

    Visual identity

    colours, typography, icons, patterns and visual system elements

  • Brand guidelines

    Brand guidelines

    a full guide to applying the style in digital and print materials

  • Branded templates

    Branded templates

    presentations, business cards, social media and other assets for your business

Free technical project audit

We will review your tasks, select the right technology stack, and prepare a preliminary plan in 30 minutes.

Book a consultation

Create a brand that London will remember

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